Google isn’t kidding around about cost cutting, even slashing its FT subscription

The sources say that Google ends its subscription to the Foundation in the Financial Times, which is not the only subscription in the media in the cutting bloc. Discounts reflect wider efforts to reduce costs in the search giant, even at a time when the company informs strong financial performance.

Google implements cost discounts over 2025, including the judiciary 35 % of managers Those who oversee teams of three people or less, and offer voluntary exit programs across multiple sections since January. The head of finance, Anat Ashkenazi, indicated late last year The company will continue to pay the costs “a little”, a state that appears unchanged, although the alphabet that has reported the strong Q2 2025 results with $ 96.4 billion in revenues.

These cuts may only provide Google. It also comes at a time when Google has increasingly tense relationships with news publishers. August data From the digital content of the Trade Society, the following digital content showed the intermediate referral traffic from Google Search to publishers decreased by 10 % between May and June this year, as non -news brands witnessed 14 %.

According to what was reported, major outlets, including CNN, Business Insider and HuffPost, have witnessed declines in a more clear traffic (than 30 %, 40 % and 40 %Respectively), according to similar data.

Publishers attribute these declines to a large extent to Google AI, which has reduced clicks to external websites from 56 % to 69 % since its launch, according to PEW Research. In the spring of this year, PEW analyzed data from 900 American adults, six out of ten of them conducted at least one search of Google in March 2025 produced a summary created by AI.

Some may see that Google cancels its FT subscription as a plagiarism that refuses to buy the textbook they copy.

At the Fortune event earlier this month, the CEO of the largest digital publisher and printing in the United States did not hold the United States – Neil Vogel of People Inc. His punches, describing Google A.ActorAnd accusing him of using the same robot to crawl the sites for the search engine as is the case to support the features of artificial intelligence.

In a separate and exciting editorial for this summer, the next CEO Jason Kent was written that Google Ai creates an environment “Naqr Safar” where “”All the ends of traffic in Google“

Google did not respond to a request for comment.